Creative Director, Wear The Paint
Why I love her: Innovation. Victoria takes an everyday item like a safety pin and uses it to design a feeling that’s both proper and punk.
When was the first time you noticed that fashion was something someone created rather than just something you bought and put on?
When I was in middle school I started to sketch out dresses and designs I thought would be cool for prom or street wear. Two totally different categories, but I loved both.
What made you want to pursue design vocationally as opposed to it just being a hobby?
I actually went to LIM College and studied Fashion Merchandising. There, I learned the business of fashion and how to run a business properly. I wanted to go to design school, but my mom thought it would be smarter for me to learn business, she always claimed that I could learn design later. After working hard at LIM College, I did internships and eventually opened up my own design company two years later.
What is the starting point for you when designing?
I start with a fabric I want to work with. I have a base fabric I love working with, cotton sateen, and I mainly make my hand painted gowns with it and it’s usually under all my tulle gowns as well! Such a great base cloth.
There’s a lot of competition out there. How do you separate yourself from the pack?
There is unbelievable amount of competition out there. I separate myself from the pack by offering unique items. For instance, hand painted gowns. They will all be slightly different and unique in their own way because it’s all done by hand.
From season to season, how do you keep yourself from burning out?
By making sure I have fun; from going out with friends to checking out a new museum exhibit.
Fashion blogs and style bloggers are front row at Fashion Week, something that didn’t happen ten years ago. Ten years from now, what do you hope the fashion industry looks like/is headed?
Ten years from now, I hope that the fashion industry is more accepting to new designers and allows a platform for them to do well.
What was it like the first time you saw someone wearing your designs in real life?
It was amazing. It was pretty magical seeing it come to life and seeing their reaction.
FAST FASHION FACTS
My aesthetic in five words: Edgy, alternative, different, punk, grungy
My client is…someone who is looking for a unique and edgy product that is great quality.
My dream client is…Ruby Rose! I love everything about her, and am such a big fan!
For more, check out wearthepaintclothing.com