Ayaz Raja, Adesso Accessories
Creative Director, Adesso Accessories
Calgary, Alberta, Canada
When was the first time you noticed that fashion was something someone created rather than just something you bought and put on?
Fashion and style has always been part of my persona especially growing up. I understood from an early age that your personal attire is a very strong way to stand out. It was always an outlet to bring forward my ensemble through my creativity and art.
When you begin designing new garments, what is the starting point for you?
The starting point begins with what my inspiration and obsession is at that time. A very big part of our designs is color. We love being vibrant, unique and attracting attention. Going through our products online, you will notice that we have wide variety of colors associated with all our products.
There’s a lot of competition out there. How do you separate yourself from the pack?
We’re not afraid of breaking the boundaries that are set for men in the fashion world. We love to play with loud patterns, geometrical shapes, and vibrant colors. We made it a top priority that we will not be putting forward any products and designs that we wouldn’t wear ourselves. This brand is a representation of ourselves, and what we aspire all of us to share in the future. The support and compliments have been overwhelming these past 4 months and it proves to us that we’re on the right track.
How have you utilized it and social media to get your work and your brand to a larger audience?
We have very sore thumbs, let’s put it that way. Instagram has been one of the strongest outlets in helping us getting our products out there. Social media has been such a pivotal invention and such an important foundation for young entrepreneurs to build their companies like ourselves here at Adesso. It helps build your brand, and get your message to the mass. Our generation is beyond blessed with the help of all social media outlets, but with this we have a lot of competition. It’s very exciting seeing what other companies are offering, and gives us a rush to work harder to get our products out there.
Fashion blogs and style bloggers are front row at Fashion Week, something that didn’t happen ten years ago. Ten years from now, what do you hope the fashion industry looks like/is headed?
I hope to see myself up on the ramp, is that too much to ask for? I know our fashion industry is going towards the right direction. As an industry, there are a lot of changes we need to make especially towards body and color acceptance but we’re slowly progressing.
What was it like the first time you saw someone wearing your designs in real life?
We all pulled out our phones and messaged each other. The feeling of pride and happiness will never leave our hearts. The feeling gets better and better with every customer we see wearing our products, or buying our products.
Head over to http://www.adessoaccess.com for more!
FAST FASHION FACTS
My aesthetic in five words: Confident, original, daring, eclectic and dapper.
My client is the modern man; a man who is the epitome of confidence and style.
My dream client: I never had one dream client, but I’ve always dreamed of having an influence among many. Have that number be just 10 or a million. I really want my artistic creativity to be widely accepted and influenced onto everyone.